Make More To Give More

Want to hear something pretty cool? When I was in my late 20’s, I was living in the SF bay area, making $2K/month as a financial advisor. I was embarrassed and felt like a fraud because I wasn’t making enough money to pay the bills and I felt humiliated that I was going deeper in debt.

I was also miserable because despite all that, I knew that I was more fortunate than 99% of the world. I wanted to give back to the community and others in need, but just couldn’t swing it financially. Read More


I’m not clairvoyant but…

I’m not clairvoyant but…

I’ve never thought of myself as clairvoyant—that’s woo woo stuff. I didn’t know what the future would hold, but I now have conviction that I can create anything I want and I know you can too.

Growing up I was always great with kids. I connected with them easily and just loved them. In high school, I started my own swimming business and taught children how to swim in my parents’ backyard (and it was a pretty successful business).

It was super awesome! I had so much fun with the kiddos and it was so rewarding teaching them a life-long skill. Read More


Want More Leads FAST? Book More Speaking Gigs

Want Leads Fast? Book Speaking Gigs!


The fastest path to getting qualified leads (without spending a dime!) is by doing speaking engagements.

And, I want to show you in a quick video, how to get some (or more) speaking gigs, so you are seen as the expert and people are lining up to work with you.

If you don’t believe me, maybe these Case Studies will help…


Allison Morgan

Allison, founder of Zensational Kids, had been doing speaking engagements (usually 90 minutes), but wasn’t getting any qualified leads.

She’d get lots of compliments (“You were amazing! That was fantastic!”), but no one was giving her their contact info or calling her up.

Then, after we had our very first call, Allison did three things to optimize her 15 minute talk:

1. She got clear on what beliefs her audience needed to have to book a free consultation with her

2. She added stories in her presentation to support those beliefs.

3. She created a Feedback Form with a “Call To Action” that collected their contact info.*

That was the beginning of a snowball effect.. Since then Allison increased her revenue over 30%!



Janet Wise

Right before Janet joined my FEMM Mentorship, she led a webinar. Same story. Great feedback, but no leads.

Then, after our coaching call, she too got clear on how to deliver her talk in a way that would drive people to TAKE ACTION.

In her next talk, she was a star!

Janet got 20 leads and ended up closing 8 of them into clients! She made over $11,000 and the business is still coming in!

You may be wondering how to get these type of results… and so were my new FEMM Clients.

This question came up at the last FEMM event and here’s the quick 2 minute video to show you how to get speaking engagements, even if you don’t have much of a ‘resume.’


Women! Stop Playing Small!

Women! Stop Playing Small!


If you’re a woman, my guess is that on a daily basis you beat yourself up, talk down to yourself or hold back from taking action just because you are concerned that you may not do “it” perfectly. As women, we make up 46.8%[1] of the total work force in the United States and yet as women we only made $996 per week last year compared to $1,383 per week for men[2].

Here’s the truth. The amount of money you make is a direct result of the value you provide and the number of people you help. This means, the more money you make the greater your impact. And as a business owner, you have an unlimited opportunity to make as much money as you want. The sky’s the limit. As much as you may sometimes want to blame the economy or inequality, or any other excuse…there is no one responsible for your income or your success, except you.

Value Provided - RC2016 is the year of the Woman Entrepreneur! And the next year and the year after that—and every year following… I will say it again. Because as we step up as women, as business owners and as a community we will continue to make a bigger difference by becoming our best at what we do.

It’s time to stop playing small!

We need you to charge more money so your clients get more value.
We need you to value yourself so you can give permission to others to value themselves.
We need you to make your business growth and your personal growth your #1 priority because the world is waiting for YOU.

Last November, I hired a team to help me with Facebook ads for $5,000/month plus the costs of advertising itself. The problem was that I didn’t have all the components created, like the content, images and media. My team asked me to write a long form “blogvertorial” for my ideal client but I put it off, because I was confused. I didn’t know where to start and couldn’t get it done perfectly.

I hated it because I was dropping $5,000/m just for the coaching alone, and had NO ROI. So, I wanted to take some time to create all the content. I approached my team and asked them to “pause” so I could get everything ready, but they wouldn’t let me get out of my commitment. The monthly payment lit a fire under my ass. If I had pay, I had to make this work! So, instead of putting my foot on the breaks, I put my foot on the gas, full speed ahead. Late nights, no sleep, non-stop work… creating the copy, the blogvertorial, the landing pages and even a whole new webinar. And, I’m so grateful I did.

From that campaign, I got a new client, named Denise. Denise signed up for my FEMM Mentorship and she is grateful every day that I didn’t give up and instead gave her an opportunity to work with me. The decision I made (and was forced to make), made me money, but more importantly changed her life. What happened was that I made a bigger impact, because even though I didn’t know how to do it all perfectly, even though I was scared, even though I was beating myself up and talking down to myself, I did it anyway and transformed someone else’s life.  If you just help one more person, that’s the start of making a bigger difference in this world.

By the way, Denise recently re-enrolled in the 2nd FEMM mentorship, and referred one of her friends into the program as well. The ripple effect is undeniable. She’s helping more people and changing more lives. I am proud of that.

The steps are easy to follow:

  1. Get Committed – What commitment do you need to make to others and yourself, so you do what you need to do, even when you don’t feel it, you’re scared, or lacking confidence? For me, I needed to make a financial commitment and commit to a specific result. Luckily, my coaches didn’t give up on me, which is why I couldn’t give up on myself.
  2. Take Imperfect Action – I am where I am today because I took action even though I didn’t know how and was confused. What are you NOT doing, that you SHOULD be doing, that could help you get more clients and grow your business? Do it imperfectly, so the people waiting for you, get the help they need.
  3. Take Risks – What’s made me successful today, is that I continue to take risks. I can’t count high enough to tell you how many times I invested in myself or my business, even when I didn’t have the resources. I found a way to be resourceful anyway (Thank you, credit cards!). Whether you take financial risks, or risk your reputation by putting yourself out there without knowing how you’ll be received, just take the risks. It pays off.

If you are serious about making 2016 YOUR year to be the most successful Woman Entrepreneur you can be, let’s talk. No one makes a 6-figure income, and especially not a 7 or 8-figure income without help. Stop playing small and book a call with me.

Book Your Business Call Now

[1] Bureau of Labor Statistics, Current Population Survey, “Table 3: Employment Status of the Civilian Noninstitutional Population by Age, Sex and Race,” Household Data Annual Averages 2015 (2016).
[2] Bureau of Labor Statistics, “Table 39: Median Weekly Earnings of Full-Time Wage and Salary Workers by Detailed Occupation and Sex, 2015,” Current Population Survey (2016)


The Speaking ATM

The “SPEAKING ATM” – Scoop up money…fast!

If you’re not speaking, you are leaving a ton of money on the table.  I made this quick video for you called, “The Speaking ATM,” to give you the most important steps you need, to get out there and make some more money!

In my first couple of years as a financial planner, I was barely making any money. What changed everything was getting booked to speak. Watch the video now.  The speaking engagements were small, often attended by 7 – 12 people, but it worked wonders on my business.  So, get out there and speak!

I went from making $2K/m to hitting 6 figures the following year. Of course, I had to also get great at the sales process, but the leads all came in from my speaking gigs.

Here’s a quick 5 Step Process with the acronym: ATM GO!

Audience – Get clear on who you want to speak in front of. Don’t waste time speaking to the wrong audience.

Topic – Choose a compelling topic with a good hook. Not only will this help you get booked, it will also draw more people out to see you. Write a quick one sheet including the topic name, some bullets, a couple of sentences about the presentation and a short bio – keep it simple)

Make Connections – Before you’ve even written your presentation, begin to make connections. This means getting on the phone and making calls. This is the most important part! Dial for dollars, baby!

Gap – Once you’ve booked your talk, now you can begin to build your presentation. What’s most important is that you create a gap for the audience. Give them valuable tools, but also shine a light on their problems and suggest the solution (working with you). If you do not create a gap, they won’t take action to work with you.

Offer – You must make some sort of offer to drive them into action. This is also called the “Call To Action” (CTA). This could be a free offer or paid. It just has to be clear and compelling.

Now… go ahead and get started so you can make some serious money from your “Speaking ATM!”

-Robyn Crane

Have you made money speaking? LEAVE A COMMENT to help empower other women to get out there and make a greater impact!